Having a successful video production does rely on including several
important factors that are designed to grab the audience's attention and
to keep them there for the whole video. Although effective text and
images are critical to producing a video that "speaks" to everyone, the
inclusion of rare video clips has the power to make your video stand out
from the rest. Rare footage has the distinction of standing out from
the rest and can drive home the points your video is trying to make,
creating an imprint on your audience that sticks. Follow these steps to
save you time in finding and licensing the perfect clips for your
production:
1. Research Effectively
It's easy to get overwhelmed when you're sorting through all the rare video clips you can use. Streamline the process by defining your category or topic as precisely as possible. You will be able to save time in your research process by letting the video library customer service team or sales time help you track down footage that applies to your needs. The knowledge these people have on the video archives can save you hours of research work.
2. Make Your Selection
Once you've found the right video clips for your production, compile a list and send it to the sales team. Include any last-minute questions you have about the rare clips to ensure the ones you settle on are the best fit for your production.
3. Contact the License Holder
The email you send or phone call you make in regards to the video footage you're interested in will get the ball rolling so you can learn about the licensing terms of the footage you're interested in and arrange the delivery of your materials. Within a short amount of time you'll have the footage you need to complete your video production and get it ready for release.
4. Work With Your Account Manager
Establish a relationship with the sales team member you work with so future video footage searches can be conducted at an even faster rate. Let the person you work with know about the productions you have on your agenda so he or she can help you prepare for them ahead of time.
The rare footage clips you put into your video can be the key to turning a prospective client into a purchaser of your product or a chance viewer into someone who can't wait to see your next one. By working with the sales and customer service team you can save time and money in finding the most effective rare video clips for your current and future productions. Why feel like you're drowning in a sea of video clips when you can have access to all the video clips you could ever use with the help of people who know what they are doing.
Lewis Williamson wanted to make sure he made a great first impression with his clients so he looked for BBC archives and footage. With news videos, footage and clips, BBC Motion Gallery has what you need to take your production to the next level.